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Throughout Rotary's history, several basic principles have been developed to guide Rotarians in achieving the ideal of service and high ethical standards.

 
Classification principle

By assigning each member a classification based on his or her business or profession, this system ensures that the club's membership reflects the business and professional composition of its community. The number of members holding a particular classification is limited according to the size of the club. The goal is professional diversity, which enlivens the club's social atmosphere and provides a rich resource of occupational expertise to carry out service projects and provide club leadership.
 
Avenues of Service
 
Based on the Object of Rotary, the Avenues of Service are Rotary's philosophical cornerstone and the foundation on which club activity is based:
 
  • Club Service focuses on strengthening fellowship and ensuring the effective functioning of the club.
  • Vocational Service encourages Rotarians to serve others through their vocations and to practice high ethical standards.
  • Community Service covers the projects and activities the club undertakes to improve life in its community.
  • International Service encompasses actions taken to expand Rotary's humanitarian reach around the globe and to promote world understanding and peace.
  • New Generations Service recognizes the positive change implemented by youth and young adults through leadership development activities, service projects, and exchange programs.